Monday, May 27, 2013

The better place was unreachable

Sad - A Better Place, which was an ambitious project to introduce a very innovative business model for electric cars in Israel, is filing for the Israeli version of bankruptcy and liquidation.

http://www.nytimes.com/2013/05/27/business/global/israeli-electric-car-company-files-for-liquidation.html

I had high hopes for this back in 2010: http://evolvingjew.blogspot.com/2008/01/israel-goes-electric.html

Maybe it was just before its time. Maybe in another few years, someone will take another stab at it.

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